#Business plan competition: visions wanted

How can the digital future be combined with an analog old town? How can digitalization be used to create a new point-of-interest hotspot out of a regular city center? And how can digital multiple information and offers be integrated into the inner life of a city? - The answer is: with augmented reality!

Thanks to the constantly growing interest in digital content and the desire to make it visible and tangible, there is now a wide range of offerings in the field of virtual and augmented reality. In addition to video games and simulators, these also include digital glasses, also known as "AR glasses". Depending on the content stored in them, they offer the wearer a conglomerate of additional information about the object of interest. But it is not only information that can be accessed via AR glasses; three-dimensional objects can also be realistically staged or integrated into them, thus offering the user a clear, tangible added value.

So how can this insight be used to develop an economic concept that takes the advantages of AR-Glasses and combines them with the diversity of a district town like Künzelsau, complementing and expanding them at the same time?

This is exactly where the "Business Plan Competition" comes in: whether it's a scavenger hunt a la "DigiMon", a historical, informative walk through the narrow streets or product videos for products displayed in the shop window. We are looking for your ideas! - Tell us with which business idea in connection with the AR-Glasses you would like to make Künzelsau fit for the future and at the same time give it a new boost of vitality. In short, we are looking for use cases and business plans for the use of smartglasses in city centers.

It doesn't matter if you are a student, manager or self-employed. Everyone can participate! All you have to do is present your idea and work out a suitable business plan.

Of course, there is also something to win:


The three best ideas will be awarded with prize money of up to EUR 2,500!


The ideas can be submitted in the period from July 01 until October 31, 2022 to digital-hubhfcon.de be submitted!

You have a great idea but don't know how to create a business plan?

No problem! Arrange under digital-hubhfcon.de simply make an appointment. The employees of hfcon GmbH & Co.KG, the innovation and digitalization motivator of the regional economy, will be happy to advise and support you.

Source: https://www.hfcon.de/hfcon/news/businessplan-wettbewerb