#Busi­ness plan com­pe­ti­tion: visions wanted

How can the dig­i­tal future be com­bined with an ana­log old town? How can dig­i­tal­iza­tion be used to cre­ate a new point-of-inter­est hotspot out of a reg­u­lar city cen­ter? And how can dig­i­tal mul­ti­ple infor­ma­tion and offers be inte­grat­ed into the inner life of a city? — The answer is: with aug­ment­ed reality!

Thanks to the con­stant­ly grow­ing inter­est in dig­i­tal con­tent and the desire to make it vis­i­ble and tan­gi­ble, there is now a wide range of offer­ings in the field of vir­tu­al and aug­ment­ed real­i­ty. In addi­tion to video games and sim­u­la­tors, these also include dig­i­tal glass­es, also known as “AR glass­es”. Depend­ing on the con­tent stored in them, they offer the wear­er a con­glom­er­ate of addi­tion­al infor­ma­tion about the object of inter­est. But it is not only infor­ma­tion that can be accessed via AR glass­es; three-dimen­sion­al objects can also be real­is­ti­cal­ly staged or inte­grat­ed into them, thus offer­ing the user a clear, tan­gi­ble added value.

So how can this insight be used to devel­op an eco­nom­ic con­cept that takes the advan­tages of AR-Glass­es and com­bines them with the diver­si­ty of a dis­trict town like Künzel­sau, com­ple­ment­ing and expand­ing them at the same time?

This is exact­ly where the “Busi­ness Plan Com­pe­ti­tion” comes in: whether it’s a scav­enger hunt a la “Digi­Mon”, a his­tor­i­cal, infor­ma­tive walk through the nar­row streets or prod­uct videos for prod­ucts dis­played in the shop win­dow. We are look­ing for your ideas! — Tell us with which busi­ness idea in con­nec­tion with the AR-Glass­es you would like to make Künzel­sau fit for the future and at the same time give it a new boost of vital­i­ty. In short, we are look­ing for use cas­es and busi­ness plans for the use of smart­glass­es in city centers.

It does­n’t mat­ter if you are a stu­dent, man­ag­er or self-employed. Every­one can par­tic­i­pate! All you have to do is present your idea and work out a suit­able busi­ness plan.

Of course, there is also some­thing to win:


The three best ideas will be award­ed with prize mon­ey of up to EUR 2,500!


The ideas can be sub­mit­ted in the peri­od from July 01 until Octo­ber 31, 2022 to dig­i­tal-hubhfcon.de be submitted!

You have a great idea but don’t know how to cre­ate a busi­ness plan?

No prob­lem! Arrange under dig­i­tal-hubhfcon.de sim­ply make an appoint­ment. The employ­ees of hfcon GmbH & Co.KG, the inno­va­tion and dig­i­tal­iza­tion moti­va­tor of the region­al econ­o­my, will be hap­py to advise and sup­port you.

Source: https://www.hfcon.de/hfcon/news/businessplan-wettbewerb